Ducati wasn’t always in the motorbike industry. It was formed in 1926 as a scientific group that investigated the technology of broadcasting. The inventor died a year later, and the business took on from his sons: Bruno, Adriano Cavalieri Ducati, and Marcello.
They concentrated on producing radio communications components. The main factory was destroyed during the war, but the brothers re-created manufacturing and developed a new engine division.
Initially, the Italian firm developed bike engines and then was separated into two halves. The foundation for the firm was one of them – Ducati Meccanica. The Volkswagen Group presently owns it via Lamborghini and Audi.
Ducati is not only renowned today but also for legendary motorcycles. The firm manufactures them in tens of thousands every year, and all of them are sold.
The logo may be seen as natural consequence just as the Ducati business changed its focus. Over the past few decades, the logo for the brand has experienced several modifications. An exciting subject worth recounting is the history of the evolution of the Ducati emblem.
Evolution Of The Ducati Logo
Ducati’s First Logo
The Societa Scientifica Radio Brevetti Ducati was the initial version of the firm. In the summer of 1926, the enterprise began. Ducati’s initial logo was published in 1927. The picture showed the RADIO words.
The capital letters were shown with the “D” letter and character from each side crossing over with a lightning bulb moving around the center. The letters were black, with the backdrop black. The lightning bolt with white “D” was dark to the frontline.
Under the word radio, a black chunky underscore of the words BREVETTI DVCATI was used. It was a long way from the log that we are currently aware of it.
The Second Release
The firm moved to BorgoPanigale, which today still has its headquarters. In 1931 the Ducati logo was modified. The name DUCATI was represented with the picture and backdrop of SSR letters in black letters with an orange circle. The logo was in effect until the 1950s.
The Ducati Motorcycle Manufacturer
In 1949 Ducati began complete motorcycle manufacture. The Ducati logo for bikes was designed and applied, and the Ducati emblem is now in use. The symbol from 1931 appears on the top of the gasoline tank under the term DUCATI. This variant remained the official emblem of the motorbike until 1975.
Ducati became globally famous in the 1950s with the wins of Fabio Taglioni’s great motorcycles. The two most famous and popular symbols of BorgoPanigale motorcycle fans were also found at this time.
A laurel-wreathing emblem on every production and race motorbike was introduced in 1958 with a “D” sign. On all advertising material, pennants contained the official symbol of the “Meccanica” division, which produced motorbikes.
The two brands’ popularity is undoubtedly due to a good design decision, reinforced by Ducati’s successes in those years. However, the most important thing for this success: the origin of these motors was recognized for the first time.
The so-called “Wing” years were in the sixties. According to tradition beloved by other producers, the tanks of Ducati bikes were decorated with an eagle (Moto Guzzi and Moto Morini). The first was on the two-stroke compact motorcycles and scooters.
Then the 4-stroke motorcycles also used the Eagle as an emblem. Ducati has embraced an embellishment that would be the sign of an engine destined to play a large part in Scrambler’s history, with the youth movement and the spirit of “Easy Rider.”
The Ducatis emblem was the renowned black wing and was written cursively in the names of the Ducati. The teenage drivers of the period were so famous that they are now recognized as the “Scrambler wing.”
The iconic Ducati emblem stopped emerging in the 1970s — 1975 to be exact. Ducati has decided to enter the world of design during a moment of transition.
Several motorbike studies and a new logo design have been carried out with a fame-built GiorgettoGiugiaro. The first Volkswagen Golf designer, one of the most renowned names, in Italian design.
In those years, the designer’s first Ducati emblem was introduced. The marker is flat and not square with the letter “A.” A new version of the symbol was made essential in 1977, and the logo that also marked racing motorcycles of that era was identifiable.
In its final version, Mike HailwoodTM’s motorbike showed the emblem at the Tourist Trophy. Its logo was utilized until 1985 when the firm was taken over by the Castiglioni brothers (Cagiva’s owners).
The Ducati emblem has again been changed to match the Varese motorbike aesthetic. Despite this, Giugiaro’s Ducati emblem got a second life, which appeared on a tank of the MH900e, the newest Ducati creation.
The Ducati emblem has again been modified following the Varese motorcycle design since 1985 when the Castiglioni brothers (the owners of the Cagiva) took over the firm’s administration. But the business crisis started in the 1980s.
In 1985, Cagiva, the competitive motorcycling company, purchased the Ducati motorcycle manufacturing and started producing enduro bikes based on Ducati’s two cylinders. In line with the Cagiva tradition, there was an elephant on the logo. Until 1987, it used the Cagiva logo.
In 1989 the SuperSport Ducati design had been modified, and a 900 cube engine upgrade appeared. This series contains some of the most common motorcycles in the business process.
A new symbol was offered for Ducati towards the end of 1997, one year after the acquisition by TPG. The choice was entirely rational: out of the elaborate Cagiva style and into a primary cursive sign, flanked by a circular symbol that reflected the shape of a stylized “D.”
Ducati supporters were first suspicious, but the logo penetrated Ducati’s concept of life quickly attributed to its extensive use and distinct image. From racing suits, helmets, and gadgets to formal statements, the symbol appears everywhere in the Ducati world. The goal of this marque’s design was to restore a genuine Ducati lifestyle, similar to that of the 1930s.
The 2000s and beyond
Ducati has been a profitable enterprise since 2001. The motorcycles are sold before the production line rolls out. The track began to grow more often, among other things – even for “tourists” the location was located.
The production line rolls out more and more unusual reproductions of race motorcycles. The year 2001 also indicated that Ducati was to be debuted in the external motorcycle industry. A new logo was developed for Ducati in 2008 by the Milan Studio Landor. The image’s inspiration in 2008 fostered moment, location, and curvature feelings.
The purpose of the design was to generate powerful sentiments and emotions. In the curve feature, there is a red title. The red symbolized the triumph since the Italians are famous for their love for competitive sports.
The Ducati Modern Logo
A new release for the Ducati sports motorbike follows Motorcycle Brands’ 2008 logo. The modern and contemporary logo has a triangle shape. The track on the inner of the picture consists of a white strip. Power and speed are the images.
This image symbolizes the message Ducati is attempting to communicate to its audience. The logo is red to represent the Italian color of the race in a red shield, which represents victory.
The Ducati Modern Logo’s Font:
Univers Black Italic is the font that appears in the logo. After TPG bought the motorcycle company, Massimo Vignelli proposed it. Adrian Frutiger created the typeface. To make the designs as uniform as feasible, the typographer used historical Swiss standards.
Emblems From Ducati
Let’s list, in short, the most famous emblems of Ducati.
- There was lightning inside crossing two S (The first logo was created in 1927 during the radio electronics production).
- The circle has the merged “SSR” and “Ducati” logos (1949).
- On the right is the letter “D,” and on the left is a laurel wreath. (1958).
- The letter “D” is on the right, and a laurel wreath is on the left, with two wings pointing in separate directions. There’s also a description of the Ducati Mechanica Bologna.
- The eagle symbol with a Flag (the 1960s)
- The black wing in Italian typeface with the word “Ducati.”
- GiorgettoGiugiaro’s embodiments (the 1970s).
- Emblem of the Ducati with an elephant (until 1977)
- The Ducati logo with its circle is split into two halves with an angle of half like a slanted letter “D” (1998).
- The red inverted symbol for the triangle with a curving white line (2008)
Since its introduction in the 1920s, the Ducati logo has seen several modifications. The brand has developed naturally, as it shifted its concentration towards manufacturing bikes to reflect the features preferred by riders.
The triangle logo currently does not appear like the original one. Based on the series of amendments, we can see that Ducati’s emphasis and ideals developed throughout the period, with the logo maintaining pace. Many professionals have been employed to ensure that the logo is a brand name that combines meaningful elements to tell the world that Ducati motorcycles are quick. It’s the winner’s choice.